{"id":103,"date":"2022-02-22T15:01:17","date_gmt":"2022-02-22T15:01:17","guid":{"rendered":"https:\/\/asaskin.co.uk\/?page_id=103"},"modified":"2025-11-20T20:25:05","modified_gmt":"2025-11-20T20:25:05","slug":"about","status":"publish","type":"page","link":"https:\/\/asaskin.co.uk\/?page_id=103","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"103\" class=\"elementor elementor-103\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d8acf e-flex e-con-boxed e-con e-parent\" data-id=\"31d8acf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d586ae5 elementor-widget elementor-widget-heading\" data-id=\"d586ae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e379a1a e-flex e-con-boxed e-con e-parent\" data-id=\"e379a1a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c177aac elementor-widget elementor-widget-text-editor\" data-id=\"c177aac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to Asa Skin, the company made for melanin.<\/p>\n<p>I&#8217;m James, a doctor passionate about dermatology and the proud founder of Asa Skin. When looking for products for my personal skin concerns, I found that the skincare available for people of colour was quite scarce. As a medical professional, I appreciate just how important it is to help people feel comfortable in their skin so I created Asa Skin to fill this gap. &nbsp;<\/p>\n<p>The name Asa Skin is inspired by the Igbo name &#8220;Asa&#8221; which means beautiful, reflecting our commitment to celebrating and nurturing the natural beauty of your skin. At Asa Skin, we develop products tailored specifically for people of colour, ensuring that our solutions effectively address the unique challenges faced by darker skin tones. By doing this we hope to help every individual feel comfortable and confident in their skin. Join us in our journey to celebrate and care for skin of colour.<\/p>\n<p>Explore our products and experience the Asa Skin difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b9722 elementor-widget elementor-widget-image\" data-id=\"75b9722\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"296\" src=\"https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-300x296.jpg\" class=\"attachment-medium size-medium wp-image-1361\" alt=\"\" srcset=\"https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-300x296.jpg 300w, https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-1024x1009.jpg 1024w, https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-768x757.jpg 768w, https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-600x591.jpg 600w, https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1-100x100.jpg 100w, https:\/\/asaskin.co.uk\/wp-content\/uploads\/2024\/11\/website-about-us1.jpg 1473w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3d35da e-flex e-con-boxed e-con e-parent\" data-id=\"b3d35da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374392a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"374392a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629ce8f e-flex e-con-boxed e-con e-parent\" data-id=\"629ce8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our story Welcome to Asa Skin, the company made for melanin. I&#8217;m James, a doctor passionate about dermatology and the proud founder of Asa Skin. When looking for products for my personal skin concerns, I found that the skincare available for people of colour was quite scarce. As a medical professional, I appreciate just how &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/asaskin.co.uk\/?page_id=103\"> <span class=\"screen-reader-text\">About<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-103","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103"}],"version-history":[{"count":79,"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/103\/revisions"}],"predecessor-version":[{"id":1464,"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/103\/revisions\/1464"}],"wp:attachment":[{"href":"https:\/\/asaskin.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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